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Welcome to Idaho!

Each season in Idaho is an opportunity for a one-of-a-kind adventure. Experience the Gem State’s rich past at historic sites, and spot wildlife amongst the trees in our national and state parks. Get to know a local at your new favorite restaurant or while on a scenic hiking trail. Plan a day of recreation or relaxation. Taste Idaho’s culture at an eatery in the city or at a winery in the country.

In Idaho, you don’t just tour. You explore.


Celebrating Boise's Basque Culture

Southwest Idaho is home to one of the largest concentrations of Basque people outside of Spain. The Basque Block in downtown Boise is a cultural epicenter for colorful architecture, delicious food, pubs and museums. Jaialdi—one of the largest Basque festivals in the world—is a celebration of this culture that occurs every five years. Thousands of people from around the world travel to Idaho for this spirited weeklong event to eat, drink, dance, play games and make music with new acquaintances and old friends.

The Great American West

The Great
American West

The Great American West is the brand for the international marketing efforts of Idaho, Montana, North Dakota, South Dakota and Wyoming. Collectively, the group markets to both travel trade (tour operators, travel agents, etc.) and consumers through advertising and public relations efforts. Individually, each state office works with their industry partners to raise awareness of their states and the region as a whole through the promotion of products and travel destinations. The Great American West contracts with Rocky Mountain International to help coordinate their united efforts in seven international markets, including the United Kingdom, Germany, Australia, France, Italy, Benelux and Nordics.

Illustrated map of the United States with emphasis on the Great American West.

Upcoming International Marketplaces